A Letter from the Founder

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“Education is the key to change – it empowers people to help themselves.”
– Jan Lindsay, Founder

From the moment I first walked beside some of the rural villagers of Nicaragua, the poorest country in Central America, I knew things had to change. But how? What could I do to make a sustainable difference in the poverty they’re experiencing? Even thoughI had already made a difference to many people through my successful career in accounting, I now needed to find a way to contribute in an even more profound way.

My work with Rotary lead to my initial exposure to the devastating effects that poverty has on the dignity and productivity of people. From the moment these people are born, they are told that there is no way out. The hopelessness is heartbreaking. I started studying the issues of world poverty in depth, determined to create a business model that could help eradicate poverty.

I began to realize that organizations don’t end poverty; people do. The business model that shaped GOCARE began to unfold, using education as the key to change – it empowers people to help themselves. As people become educated, they are able to use their newfound knowledge to lead and mentor others in their communities towards the same goal. Silenced by generations of
oppression, it’s inspiring to watch as people become transformed, shattering their invisible barriers
of poverty and becoming the respected community leaders that change lives.

Today, there are 2.6 billion people living on $2 a day or even less. That’s 40% of the world’s
population. That’s just not acceptable. GOCARE was created to do the work that will make
the difference and eliminate poverty once and for all.


Jan Lindsay
GOCARE Founder